Register Now for a FREE Webinar with Proven Branding Tips
We have the brand promise nailed. We’ve honed, tweaked and polished all the brand graphics. We’re spot on with messaging and smart creative. We target specific audiences, and it works. But what if all these big things aren’t what really make a difference for our brand? What if we needed to start thinking smaller? Much smaller.
In this exhilarating hour-long presentation, author and branding expert Carla Johnson will teach us the five secrets to creating a big brand, no matter what size your company. You’ll learn why there’s much more to branding than banking on digital channels. She’ll show you why you need to rethink how all the parts and pieces work together to build deep, lasting, and profitable relationships with customers and prospects. You’ll walk away with a new perspective on what little interactions with your brand mean to the entire lifespan of your customers.
Are you ready to let the little things help you go big?
Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for many of her eight books.
In her latest, Fast Forward Files, she contributes to a larger collection of thoughts by some of the world’s greatest minds – Shazam co-founder Dhiraj Mukherjee, activist and entrepreneur Heather Mills and behavioral designer, technologist and mental-health champion Peter Trainor.
Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking. Today, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
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