Register Now for a FREE Webinar with Proven Branding Tips

We have the unique selling proposition nailed. We’re spot-on with messaging and smart creative. We even know what specific audiences we want to target. But somehow, our brand just doesn’t have the OOMPH we want it to. It all feels so complicated and time consuming. But what if the things that make a big impact were actually much simpler than we realized?

In this exhilarating hour-long presentation, author and branding expert Carla Johnson taught us the five simple steps to creating an impact with your brand, no matter what size your company. She explained why there’s much more to branding than banking on digital channels and why overlooking the simple things damages the overall impression of your company. You’ll know how to take immediate action on small aspects of your brand that make a big difference for the entire lifespan of your customer relationships.

Are you ready to forget complicated and start thinking simple?


Carla Johnson

Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for many of her eight books.

In her latest, Fast Forward Files, she contributes to a larger collection of thoughts by some of the world’s greatest minds – Shazam co-founder Dhiraj Mukherjee, activist and entrepreneur Heather Mills and behavioral designer, technologist and mental-health champion Peter Trainor.

Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking. Today, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

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