Join best-selling author and branding expert Carla Johnson as she explores key goals for marketers who want to connect with customers on their buying journey: brand awareness, lead generation and customer retention.
Impact Branding: Find and Amplify Your Brand’s Uniqueness
In this fast-paced, hour-long webinar, you’ll learn the tricks the most influential people and brands in the world use to create magical moments for customers and prospects. See how to tap into your natural brand personality and pull out the idiosyncrasies that will make you unforgettable.
Chemical Attraction: Transform Lukewarm Leads into Loyal Customers
In this hour-long webinar, you’ll learn the elements that make marketing irresistible and the secret recipe to shorten the sales cycles. Find out how to create customer relationships that go well beyond mere compatibility.
Behind the Curtain: Inside Tips to Wow Your Best Customers
In this invigorating, hour-long webinar, you’ll learn how to rethink the way you look at building a business. See how to rally the people and teams who can make or break a customer relationship. You’ll walk away ready to deliver an amazing experience that keeps customers coming back again and again.
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Over the last two decades, Carla Johnson has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her newest book, Experiences: The 7th Era of Marketing, sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking. Learn more at carlajohnson.co.